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Why you need to be doing In-Package Marketing?

When building a brand, packaging can sometime take a backseat. However, it’s a highly effective way to promote your brand and product while driving sales.

After all, your product package guarantees complete attention of your customers. That’s where packaging inserts come into the picture. It’s an additional item that you can put into your parcels to level up your marketing strategy.

Packaging inserts not only enhance the unboxing experience, but they also offer effective opportunities for encouraging feedback, cross-selling and building a relationship with your customers.

Discount codes and offers

A discount code is the simplest form of packaging insert to consider. Offering a discount code is a surefire way to generate repeat sales and bolster your bottom line.

Although you could even send a discount code by email, including them in your package means you can be sure it will reach in your customers’ hands instead of hitting their spam folder. Moreover, there’s nothing better than a tangible reminder.

A cost-effective strategy for discount offers for your product packaging is to print them at business card size. They are not only compact but highly inexpensive.

Talk to our printing team in Newcastle to print your discount coupons.

Educate your customers with tips and tricks guides

A guidebook containing tips and tricks on using your product is an excellent way to add value. By helping your customers make the most out of their recent purchase, you will make their life easier and earn their trust.

The guide can contain instructions for product set-up, tips on how to use your product or even how to dispose of your product in a safe and environmentally friendly manner.

Here are some tips to keep in mind when creating a tips and tricks guide:

  • Ensure the instructions and tips are easy to understand and friendly.
  • Choose a style that complements your brand. For instance, if you sell DIY kits, your guide could provide safety guidelines.
  • Consider the paper and finish you want for your guide. Whether it’s matte card stock, kraft paper or glossy lamination, ensure it works for your brand.

Thank you cards

This is another cost-effective marketing insert to add into your product package. This thoughtful gesture will mean a lot and help build loyalty too.

A customised thank you card is highly effective especially if you are starting out. This is a competitive advantage that larger companies do not have. So be sure to make the most of it.

Contact us for marketing collateral printing in Newcastle

Here at Metro Repro, we offer a full range of products and printing services in Newcastle. If you are looking for professional printing solutions in Newcastle, look no further. Get in touch with us today to discuss your printing job.

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