Top tips for your business brochure

If you are attending networking events, conferences, business fairs or any other business events, chances are that you will be handing out company information. People like having something to read and a business brochure is a great resource to help you leave a positive, memorable impression.

Compared to other promotional marketing materials like flyers and posters, a brochure has a different goal, grabbing people’s attention is no longer the main objective. Instead, a brochure gives you the opportunity to give an in-depth view of your business and what you can offer.

Ensure that all of your marketing materials align with the brand image. Banks are trying to appear more approachable and so they have dropped the stiff, corporate image and opted for something more casual. Your choice of colour has a lot to do with how your image is seen, this can be a controversial issue but your brain has pre-conceived ideas about associations of colour. Pastel colours are thought of as soft and romantic, earthy tones are associated with eco-friendly businesses and the colour red is linked to power.

A brochure is a huge influence on your customer so it is your chance to sell so make sure you include your USP, this is what makes you stand out against the competition. Make it clear to the reader why they should choose you and not a competitor. Shout about the benefits of your business, the low cost, the great customer service or the unique products/services but don’t belittle the competition, it makes you look petty and unprofessional.

A brochure is used to tell existing and potential clients about your business, it is not the best tool to sell new products/services. You can use a brochure to re-engage old customers or inform people that you are moving into a new sector, but choose one main focus, don’t try and cover everything in one brochure it will become fussy and confusing.

While the saying “don’t judge a book by its cover” may be true, we can’t help but be attracted to some covers over others, this is also true of your brochure. The front cover needs to pique your reader’s interest, think of your target audience and what they would want to see.

Your brochure should not only make sense grammatically but logically too. There’s no point going into detail about your products if the reader doesn’t know what your business does. Give details about your company and background, give the reader information about your previous experience and achievements, and give examples where appropriate.

Once you have created an eye-catching brochure, you need the finish to be just as eye-catching. At Metro Repro we can print your design on a range of media and in standard or custom sized paper. If you’re looking fo-r a luxury finish then you can choose one of three standard finishes, Gloss, Silk or uncoated. Let us help you create a professional, quality brochure to suit your requirements. Contact us on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.