Top tips for a high-quality folded flyer

A flyer can be a powerful way to communicate with potential customers. A folded flyer gives you the ability not only to be more creative but to share more information too. However, this opens up your design to more mistakes. With more space, it is easy to over-complicate your design, resulting in a cluttered and confused flyer. The aim of a flyer, folded or not, is to encourage new and repeat custom. At Metro Repro, we wanted to share some top tips for creating a high-quality flyer.

Type of fold

There are several ways of folding a flyer, but there are three folds that are most popular. The single fold is the simplest, as the name suggests it is just one-fold. Most commonly used for recipes or product advertisements. This type of fold isn’t confusing, and everyone will understand how the leaflet unfolds.

A letter fold, as you may expect, is a leaflet that folds into three like a letter. This is most commonly seen on takeaway menus, maps or informational pamphlets. This choice of fold is perfect for businesses that want to include a map or large graphics on their advertising. It allows your folded flyer to remain small and neat but unfolds to a large size with a lot of information.

A gate fold allows you to be a little more creative with your design and would be a good choice for businesses that are wanting to advertise a new product or service. This type of flyer folds in a way that the reader opens it by unfolding two panels that meet in the middle, much like a gate, this type of fold allows for a big reveal, great for a new product or service.

Know your audience

The point of sending out a flyer is to communicate with your existing and potential customers. You need to understand your audience to better connect with them. Build a profile of your typical customer, their likes and dislikes and how your product/service will benefit them. All of this information will help you to design a folded flyer that captures your audience’s attention and encourages them to find out more.

Use visuals

A flyer full of writing and no images will go straight in the bin; no one is going to take the time to read all of the waffle you have printed after all a picture paints a thousand words. Images are much more interesting than reading a lengthy paragraph, and you can usually communicate your point a lot clearer with an image. When printing, ensure that all of your graphics and images are crisp and clearly defined, the quality of the images will reflect the quality of your product/service. The images that you choose should be relevant and where possible, should be unique rather than stock images.

Think like a customer

Try and put yourself in the customer’s position. Rather than reeling off the many features of your product, tell them how it will specifically benefit them. Consider the type of imagery and language that resonates with your target audience. Your flyer should be helping you to achieve a specific goal, answering these questions and thinking like your customer will help you to achieve this goal.

Clear call to action

Your flyer might be perfectly designed, loads of information and great pictures, but if there is no clear, call to action then there is really no point in sending it out. Include your contact details and make sure they are correct. Whether it’s going online, sending an email, using a discount code or calling you, make your call to action clear.

The final consideration to make is whether you choose to print in-house or send it to a professional. A professional printer will ensure that your folded flyers are finished in the highest-quality. At Metro Repro, we offer a range of paper stock and finishes. We use the latest technology so your colours will be vibrant and your flyer will stand out. To speak with our team, contact us on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.

Spot UV – what is it and why do you need it?

There are so many print finishes on the market; it can be difficult to decide which finish will enhance your project and which will detract from your brand. We are going to take a deeper look into spot UV and find out which circumstances warrant its use. In essence, spot UV is used to highlight a particular area on your promotional material. This is done by applying the chosen area with a high-gloss varnish, which is very noticeable when it catches the light.

Spot UV shouldn’t be a last-minute addition; it should be planned for when you are creating your design as it is applied right at the end of the printing process. A UV light is used to cure the varnish and can be used to pick out a logo or name to draw your focus.

As spot UV is glossy and crisp, we recommend pairing it with matt lamination. This will really enhance the spot UV, while the added lamination will improve the durability of your printed material. Spot UV is most commonly used on business cards and brochures as it adds an extra level of quality and attention to detail that companies are looking for. It is one of the finishes that can become expensive very quickly so we would not recommend using it on large projects like posters or pamphlets, it should be used sparingly, so the effect doesn’t lose any of its impact.

There are some drawbacks to using spot UV that should factor into your design. It doesn’t work well for fine detail so avoid using it for fine lines or even small fonts. Spot UV looks great on square or oval logos and can really help your brand to stand out.

At Metro Repro, we have a great range of paper and card stock along with a lot of finishing options to make sure that your material stands out against the competition. If you’re in a rush, we have a lightning quick turnaround service! If you would like to discuss your options you can contact our team on 0191 261 1320, use our online contact form or email print@metrorepro.co.uk.

Why should you print professionally?

There’s no way around it, any form of colour printing can look cheap and sub-standard when done in-house, it can also become very expensive very quickly. This is just when you’re attempting to print single sheets; you will encounter even more problems when you try to print business cards, posters or brochures.

That is where the professionals come in. A professional printing company will have access to the latest technology. Producing high-quality, detailed work rather than the unprofessional work that you wold produce in-house.

Your promotional materials are more than just a way to shout about your services; they should inspire trust and reliability in your company. Imagine you receive two flyers in the post, one has been printed on an inkjet printer on low-quality printer paper using low-resolution images; the other has been printed using a digital printer, on 350gsm glossy paper with high-quality images and vibrant colours. It is clear which flyer would generate the most interest.

As with most services, not all printing services are the same. It is important that you do your due diligence. The cheapest option may not necessarily be the best; there may be hidden costs to be aware of too! Check out a company’s testimonials and reviews; this will give you a good idea of what previous clients really think. Take a look at social media, a lot of customers use this platform to air their grievances so it can tell you a lot. Speak to a range of companies and ask to see sample work, they may even have a sample pack that they can send out to you. This will give you an idea of the quality and range of work that they can offer your business.

At Metro Repro, we are committed to our clients. We have a range of services to help your business, and we offer a same-day turnaround service so that your business is not left waiting. For those urgent projects, you can contact us out-of-hours. If you want to discuss your printing needs, then contact our team on 0191 261 1320, use our online contact form or email print@metrorepro.co.uk.

 

Create the perfect poster

A poster can be a fantastic way to capture peoples’ attention. Placed in the correct location, you have the opportunity to target a huge audience that you may not usually have access to, but only if your posters design grabs peoples’ attention. Posters are unique in that they are placed in busy public areas, unlike other mass marketing materials. That’s why the team at Metro Repro wanted to share some design tips to help your poster stand out.

The content

Contrary to what you may think, when it comes to content – less is definitely more. Posters are there to grab peoples’ attention, but once that is done you won’t be able to hold it for long. Give them a short, snappy message. Images and graphics are the perfect way to attract the eye and an easy way to get your message across.

The font size and style

A poster is useless if you have to be up close to read it. Large A1 or A0 posters should be legible from 4-6 feet away, A4 – A2 posters from 1-2 feet away. Your takeaway points should be in a large font so that people will see these first. Posters are not the correct format to be subtle, use high contrast colours and make it easy to read, avoid long confusing word. Using a bold font may seem like a good idea but reading a paragraph completely in bold can actually be a strain on the eyes, use a bold font to highlight main details like names, dates or locations. Using a variety of fonts can help to break up your design.

The layout

Consider how your audience conventionally reads, most of the western world read and write from the left of the page to the right. Keep this in mind when it comes to the design of your poster. Your layout should encourage the reader to flow through the content naturally; you shouldn’t need the assistance of arrows to lead the reader’s eye.

Once you have the perfect poster design, then you need it to be printed on a superior material. At Metro Repro we use the latest technology to print posters in sizes up to A0 and beyond, we can print on a range of media’s such as photo satin, gloss, matt paper even adhesive vinyl and artist canvas, we can help your posters stand out. We can even offer a lightning quick service if you are in a rush. If you want to find out how we can help you, contact us on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.