Top tips for a high-quality folded flyer

A flyer can be a powerful way to communicate with potential customers. A folded flyer gives you the ability not only to be more creative but to share more information too. However, this opens up your design to more mistakes. With more space, it is easy to over-complicate your design, resulting in a cluttered and confused flyer. The aim of a flyer, folded or not, is to encourage new and repeat custom. At Metro Repro, we wanted to share some top tips for creating a high-quality flyer.

Type of fold

There are several ways of folding a flyer, but there are three folds that are most popular. The single fold is the simplest, as the name suggests it is just one-fold. Most commonly used for recipes or product advertisements. This type of fold isn’t confusing, and everyone will understand how the leaflet unfolds.

A letter fold, as you may expect, is a leaflet that folds into three like a letter. This is most commonly seen on takeaway menus, maps or informational pamphlets. This choice of fold is perfect for businesses that want to include a map or large graphics on their advertising. It allows your folded flyer to remain small and neat but unfolds to a large size with a lot of information.

A gate fold allows you to be a little more creative with your design and would be a good choice for businesses that are wanting to advertise a new product or service. This type of flyer folds in a way that the reader opens it by unfolding two panels that meet in the middle, much like a gate, this type of fold allows for a big reveal, great for a new product or service.

Know your audience

The point of sending out a flyer is to communicate with your existing and potential customers. You need to understand your audience to better connect with them. Build a profile of your typical customer, their likes and dislikes and how your product/service will benefit them. All of this information will help you to design a folded flyer that captures your audience’s attention and encourages them to find out more.

Use visuals

A flyer full of writing and no images will go straight in the bin; no one is going to take the time to read all of the waffle you have printed after all a picture paints a thousand words. Images are much more interesting than reading a lengthy paragraph, and you can usually communicate your point a lot clearer with an image. When printing, ensure that all of your graphics and images are crisp and clearly defined, the quality of the images will reflect the quality of your product/service. The images that you choose should be relevant and where possible, should be unique rather than stock images.

Think like a customer

Try and put yourself in the customer’s position. Rather than reeling off the many features of your product, tell them how it will specifically benefit them. Consider the type of imagery and language that resonates with your target audience. Your flyer should be helping you to achieve a specific goal, answering these questions and thinking like your customer will help you to achieve this goal.

Clear call to action

Your flyer might be perfectly designed, loads of information and great pictures, but if there is no clear, call to action then there is really no point in sending it out. Include your contact details and make sure they are correct. Whether it’s going online, sending an email, using a discount code or calling you, make your call to action clear.

The final consideration to make is whether you choose to print in-house or send it to a professional. A professional printer will ensure that your folded flyers are finished in the highest-quality. At Metro Repro, we offer a range of paper stock and finishes. We use the latest technology so your colours will be vibrant and your flyer will stand out. To speak with our team, contact us on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.

Which binding type is right for you?

There are several considerations to make when deciding on the most appropriate binding for your project, from the purpose of your document, how many pages you have to your budget, at Metro Repro we offer several different binding types to ensure that we can satisfy your needs.

Stapling

Possibly the most well-known option, stapling allows you to collate pages together. We have all used stapling to bind, but we know that staples can come out, pages can rip easily, and there are serious limitations on how many pages you can staple together. For projects that will frequently be used stapling is not the best option.

Saddle Stitching

 Saddle stitching is a popular choice for the budget conscious. This method involves punching wire through the outside spine and then flattening it down on the inside to grip all of the pages together. This may be a popular choice but does not hold up well against daily use or frequent handling.

Perfect Binding

Perfect binding is used for a variety of projects, from books and magazines to dissertations and manuals. All of the pages, including the cover, are glued together at the spine. At Metro Repro, we use the latest PUR glue which is the most durable, flexible binding glue available. As with most binding methods, perfect binding has its limitations, with the maximum dimensions of spine thickness and spine length at 40mm and 340mm respectively.

Thermal Tape

Thermal tape is similar to perfect binding, but a thermoplastic adhesive strip is used to bind the pages rather than glue. This method is most commonly seen on books and allows the book to open to near flat. Acetate or card can be used for the front, and back covers and this method allows you to bind up to 350 pages.

Comb Binding

Comb binding is a more durable form of binding. Rectangular (rather than round) holes are punched into the side of the document; plastic combs are then threaded through the holes. It is a lightweight solution that allows you to lay your document flat. You can also easily add pages when necessary. To avoid putting too much stress on the binding, we would recommend a maximum document thickness of 51mm. At Metro Repro, we offer a range of colours and cover options to suit your requirements.

Wire Binding 

Wire binding gives your documents 360° flexibility and has more flexibility with document size too; we can bind A3 or A2 documents. Wire binding is a permanent choice so is a great choice for portfolios, dissertations or reports. Again, there are some limitations, and wire binding is appropriate for documents with a maximum thickness of 38mm.

It’s clear that there are several options available when it comes to document binding and the team at Metro Repro can help you to make the right decision! If you’re in a rush then don’t worry, we can bind your documents while you wait and don’t forget that we offer document printing too. Contact our team on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.

Spot UV – what is it and why do you need it?

There are so many print finishes on the market; it can be difficult to decide which finish will enhance your project and which will detract from your brand. We are going to take a deeper look into spot UV and find out which circumstances warrant its use. In essence, spot UV is used to highlight a particular area on your promotional material. This is done by applying the chosen area with a high-gloss varnish, which is very noticeable when it catches the light.

Spot UV shouldn’t be a last-minute addition; it should be planned for when you are creating your design as it is applied right at the end of the printing process. A UV light is used to cure the varnish and can be used to pick out a logo or name to draw your focus.

As spot UV is glossy and crisp, we recommend pairing it with matt lamination. This will really enhance the spot UV, while the added lamination will improve the durability of your printed material. Spot UV is most commonly used on business cards and brochures as it adds an extra level of quality and attention to detail that companies are looking for. It is one of the finishes that can become expensive very quickly so we would not recommend using it on large projects like posters or pamphlets, it should be used sparingly, so the effect doesn’t lose any of its impact.

There are some drawbacks to using spot UV that should factor into your design. It doesn’t work well for fine detail so avoid using it for fine lines or even small fonts. Spot UV looks great on square or oval logos and can really help your brand to stand out.

At Metro Repro, we have a great range of paper and card stock along with a lot of finishing options to make sure that your material stands out against the competition. If you’re in a rush, we have a lightning quick turnaround service! If you would like to discuss your options you can contact our team on 0191 261 1320, use our online contact form or email print@metrorepro.co.uk.

Should your business say thank you?

In today’s competitive market it is important that you do anything you can to stand out, this includes building a genuine relationship with your clients. As companies grow, customer loyalty becomes less important, and the focus is put on attracting new custom, take the time to show your existing customers that you value their custom and you will be rewarded. Thank you cards are one of the simplest ways to show your appreciation or even to reconnect with customers after they have made a purchase.

Printing custom thank you cards are more personal than an email; they show that you have taken the time to think about that particular client rather than firing off a quick, mass email. When you choose to send a custom thank you card, you can include a handwritten message which is more likely to read and remembered. The client will appreciate the effort you have taken and will be more likely to make a repeat purchase.

Custom printed thank you cards come with a choice of paper stock and finishes, allowing you to design something memorable. You should apply your branding liberally, the thank you card is likely to be kept on a desk or even pinned to a noticeboard so if your branding is visible it can act as a constant reminder of your services.

By sending thank you cards, your customer will appreciate you going the extra mile, and you will stand out against any competitor that they may be considering. From the high-quality, branded custom card to the personalised note you can differentiate yourself from the competition making your investment much more valuable than its cost.

At Metro Repro we understand how important it is for your business to stand out, that is why we offer high-quality printing for all of your business needs, including custom thank-you cards. We have a great range of paper stocks and finishes available to create the design you want, and we can offer a lightning quick service for those last minute projects. If you want to find out how we can help your business, then contact our team on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.

What your business cards are (probably) missing

Every business uses business cards; they are the easiest way to market your company and an excellent networking tool. They’re small enough to fit in a wallet/purse and carry all of the information that a client needs to get back in touch with you. You can also attach your business cards to any direct mail marketing you send out so for these reasons you need to make sure that your business cards are reaching their full potential. There are some vital pieces of information that most companies are missing off their cards, missing out on valuable clients.

Why choose you?

A business card may be small, but it is one of the most powerful marketing tools at your disposal, make it clear to the customer why they should choose your company. You may have a catchy tagline, but that isn’t enough, is it your years of experience that separates you from your competitors? Are your products more cost-effective than similar ones on the market? Or is it your commitment to clients that sets you apart? Whatever it is, communicate the reason clearly, this is what potential clients will remember.

Contact methods

Without a doubt, you should be including the obvious contact methods, email address, and contact number, but consider encouraging unconventional methods of communication. If your business requires you to build one-to-one, client relationships then consider using texting to engage with your customers. Texting is quick and simple and is a great way to get in contact with a client who may be out of the office a lot; it is easier to fire off a quick text message rather than having a lengthy phone call where you may become sidetracked.

Social media

Social media is now a vital part of business, it is used to interact with current clients but can form the perfect introduction for new clients. Include all of your social media links on your business cards so a potential client can look you up, take a look at your pages and get in touch with you. Encourage people that you meet to send you a direct message rather than just liking your page, establish a line of communication straight away.

Unique design

One of the more simple tips we can give you, if your design is bland then it is forgettable. Stand out from the competition with unique business cards. Try a vertical design instead of a horizontal one, think outside of the box especially if your clients aren’t traditional. Think about the media your print onto and the colour scheme you use, can you design a fold-able business card? Read our guide on print finishes and add an extra edge to your design.

Get interactive

If possible, create a video or podcast about your products or services, use case studies or testimonials to confirm how your products/services can be used t benefit your client. Include an easy to follow the link on your business card, for example, “See how we can help you at [URL]”. This will pique your client’s interest and will undoubtedly lead to more views of your video, downloads of your brochure or podcasts.

At Metro Repro, we can help you to get the most from your business cards, with a great range of quality card stock and a range of finishes available, if you are looking to redesign your business cards you can do it for less with our low-cost business card printing. We offer a lightning quick turnaround service so we can have your design printed within the hour. Find out how we can help you, contact us on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.

A banner can make your business stand out

Be it an exhibition, a trade show or an in-store event; a banner can be a hugely effective piece of marketing, for a banner to work it must deliver all of the necessary information but with an impact. The advantage of a banner is that you can take your message national, or even global! Banners can be easy to transport, meaning that you can take them to any event, which is why it is important to ensure your banner represents your business. So, how do you get your banner to stand out?

Your logo

Your logo makes your company recognisable at a glance. Look at companies like Apple or Coca Cola, their logo represents their brand and their mission. As your business begins to grow, your logo will play a major part in your business’s success. It should take pride of place at the top of your banner alongside your company message. Ensure that it can be seen from a distance and is visible at eye level to grab the attention of passersby.

Go with the flow

Consider how you would read a banner – from left to right, top to bottom. That being said, you don’t want a banner to be crammed full of words, no one wants to read an essay. More information can be given by the sales team or a business brochure. A banner should be used to attract customers, either because of a specific product or offer.

Pictures

If you decide to include images on your banner, ensure they represent your business. Using poor quality images reflects on your business; always opt for high quality images especially if they are of your products. Real images always go down better with customers compared to stock images, try to build up a library of suitable images that you are able to use across all of your marketing materials. If you are unsure on what constitutes a high quality image, then contact Metro Repro! We are more than happy to advise you before you go to print.

Colours

Don’t be afraid to use colour, it can be a great way to stand out. Choose colours from your colour palette though; ensure that it links back to your business so that you can present a cohesive message. Don’t let your love of colour detract from your images or text; it should complement your information.

Contact details

Probably some of the most important information that you can include on your banner, your customers will be looking for a way to get in touch with you. Having your contact details on your banner is a great way to get around the problem of not being able to talk to every person that crosses your path at an exhibition or trade show.  Include your website, contact number and email address and your social platforms too. A lot of clients will be on their mobile phones throughout the day and it is easy for them to just add you on Facebook or follow you on Twitter.

At Metro Repro, we know how important it is to stand out from the crowd. We use the latest technology to achieve a high quality finish. Our colour management systems are approved by both Adobe and Pantone ensuring that we produce a true colour. If you want to find out how we can help you, contact our team on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.

A handy guide to print finishes

While it’s always nice to be faced with an abundance of options, sometimes it can be difficult to narrow them down and make a decision, especially if you are on a time limit. At Metro Repro we wanted to simplify the process for you, and so we have outlined some of the most common finishes available, one less decision to make!

Varnishes

Most commonly associated with a wooden surface or even hands and feet, varnishes can be applied to paper too! It gives the page a smooth texture while sealing the page, making it last longer. A specific type of varnish, known as Spot UV is becoming more popular. The varnish is applied to particular areas of the page and applied using a UV light during the printing process, this is a popular technique for business cards and brochures and it used to highlight titles or names.

You may be familiar with varnishes in high quality books or magazines; they can be gloss or matte. Gloss is a good choice if your work has a lot of vibrant colours and matte is good if you want a smoother finish with a non-glare surface. Varnishes are a great finish for business brochures as they add a high-quality, professional feel without adding too much weight to the page.

Lamination

We’re all familiar with lamination; it was probably your favourite task at school when you were young; placing the picture in a cloudy plastic wallet, feeding it through the machine and marvelling at the shiny document that comes out. Lamination adds a protective layer over the top of your work and it too is available as a gloss or a matte finish. Not only does lamination make your work last longer but it also makes it water resistant. Lamination is a good choice for business cards as they get thrown around in briefcases and squashed under files and paperwork on a desk, lamination will ensure your business cards remain intact for as long as possible.

Embossing and debossing

Embossing is the process of raising certain parts of the design to add emphasis and texture. It can be combined with another technique known as foil stamping, which is where a metallic material is stamped onto the paper. Foil stamping can further enhance the effect of embossing. A great choice for business cards to help you stand out against competitors. Debossing, on the other hand, is the exact opposite. Certain sections of the design are indented, this is most commonly seen on even invitations, and so if you have a work event and are inviting your clients, this could be the finish for you. Both techniques leave a lasting impression and so can be effective on business brochures, providing a clean and precise look.

Perforation

A less common choice but still very effective, perforation is used for function rather than design. Perforation is great for promotion, allowing you to send out vouchers to your clients as a book or a flyer. The perforation means the client can remove the voucher and put it in the purse or wallet; they can even tear them off and share with a friend.

At Metro Repro we offer a great range of finishes for your work and can discuss the best option for you. Our customers are our priority; let us add the finishing touches to your work. We can even provide a one hour turnaround service while you wait, if necessary. If you want to find out more about finishes or discuss your printing requirements, contact our team on 0191 261 1320, use our contact form, or email print@metrorepro.co.uk.

Create the perfect poster

A poster can be a fantastic way to capture peoples’ attention. Placed in the correct location, you have the opportunity to target a huge audience that you may not usually have access to, but only if your posters design grabs peoples’ attention. Posters are unique in that they are placed in busy public areas, unlike other mass marketing materials. That’s why the team at Metro Repro wanted to share some design tips to help your poster stand out.

The content

Contrary to what you may think, when it comes to content – less is definitely more. Posters are there to grab peoples’ attention, but once that is done you won’t be able to hold it for long. Give them a short, snappy message. Images and graphics are the perfect way to attract the eye and an easy way to get your message across.

The font size and style

A poster is useless if you have to be up close to read it. Large A1 or A0 posters should be legible from 4-6 feet away, A4 – A2 posters from 1-2 feet away. Your takeaway points should be in a large font so that people will see these first. Posters are not the correct format to be subtle, use high contrast colours and make it easy to read, avoid long confusing word. Using a bold font may seem like a good idea but reading a paragraph completely in bold can actually be a strain on the eyes, use a bold font to highlight main details like names, dates or locations. Using a variety of fonts can help to break up your design.

The layout

Consider how your audience conventionally reads, most of the western world read and write from the left of the page to the right. Keep this in mind when it comes to the design of your poster. Your layout should encourage the reader to flow through the content naturally; you shouldn’t need the assistance of arrows to lead the reader’s eye.

Once you have the perfect poster design, then you need it to be printed on a superior material. At Metro Repro we use the latest technology to print posters in sizes up to A0 and beyond, we can print on a range of media’s such as photo satin, gloss, matt paper even adhesive vinyl and artist canvas, we can help your posters stand out. We can even offer a lightning quick service if you are in a rush. If you want to find out how we can help you, contact us on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.

Top tips for your business brochure

If you are attending networking events, conferences, business fairs or any other business events, chances are that you will be handing out company information. People like having something to read and a business brochure is a great resource to help you leave a positive, memorable impression.

Compared to other promotional marketing materials like flyers and posters, a brochure has a different goal, grabbing people’s attention is no longer the main objective. Instead, a brochure gives you the opportunity to give an in-depth view of your business and what you can offer.

Ensure that all of your marketing materials align with the brand image. Banks are trying to appear more approachable and so they have dropped the stiff, corporate image and opted for something more casual. Your choice of colour has a lot to do with how your image is seen, this can be a controversial issue but your brain has pre-conceived ideas about associations of colour. Pastel colours are thought of as soft and romantic, earthy tones are associated with eco-friendly businesses and the colour red is linked to power.

A brochure is a huge influence on your customer so it is your chance to sell so make sure you include your USP, this is what makes you stand out against the competition. Make it clear to the reader why they should choose you and not a competitor. Shout about the benefits of your business, the low cost, the great customer service or the unique products/services but don’t belittle the competition, it makes you look petty and unprofessional.

A brochure is used to tell existing and potential clients about your business, it is not the best tool to sell new products/services. You can use a brochure to re-engage old customers or inform people that you are moving into a new sector, but choose one main focus, don’t try and cover everything in one brochure it will become fussy and confusing.

While the saying “don’t judge a book by its cover” may be true, we can’t help but be attracted to some covers over others, this is also true of your brochure. The front cover needs to pique your reader’s interest, think of your target audience and what they would want to see.

Your brochure should not only make sense grammatically but logically too. There’s no point going into detail about your products if the reader doesn’t know what your business does. Give details about your company and background, give the reader information about your previous experience and achievements, and give examples where appropriate.

Once you have created an eye-catching brochure, you need the finish to be just as eye-catching. At Metro Repro we can print your design on a range of media and in standard or custom sized paper. If you’re looking fo-r a luxury finish then you can choose one of three standard finishes, Gloss, Silk or uncoated. Let us help you create a professional, quality brochure to suit your requirements. Contact us on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.