Why should you print professionally?

There’s no way around it, any form of colour printing can look cheap and sub-standard when done in-house, it can also become very expensive very quickly. This is just when you’re attempting to print single sheets; you will encounter even more problems when you try to print business cards, posters or brochures.

That is where the professionals come in. A professional printing company will have access to the latest technology. Producing high-quality, detailed work rather than the unprofessional work that you wold produce in-house.

Your promotional materials are more than just a way to shout about your services; they should inspire trust and reliability in your company. Imagine you receive two flyers in the post, one has been printed on an inkjet printer on low-quality printer paper using low-resolution images; the other has been printed using a digital printer, on 350gsm glossy paper with high-quality images and vibrant colours. It is clear which flyer would generate the most interest.

As with most services, not all printing services are the same. It is important that you do your due diligence. The cheapest option may not necessarily be the best; there may be hidden costs to be aware of too! Check out a company’s testimonials and reviews; this will give you a good idea of what previous clients really think. Take a look at social media, a lot of customers use this platform to air their grievances so it can tell you a lot. Speak to a range of companies and ask to see sample work, they may even have a sample pack that they can send out to you. This will give you an idea of the quality and range of work that they can offer your business.

At Metro Repro, we are committed to our clients. We have a range of services to help your business, and we offer a same-day turnaround service so that your business is not left waiting. For those urgent projects, you can contact us out-of-hours. If you want to discuss your printing needs, then contact our team on 0191 261 1320, use our online contact form or email print@metrorepro.co.uk.

 

Should your business say thank you?

In today’s competitive market it is important that you do anything you can to stand out, this includes building a genuine relationship with your clients. As companies grow, customer loyalty becomes less important, and the focus is put on attracting new custom, take the time to show your existing customers that you value their custom and you will be rewarded. Thank you cards are one of the simplest ways to show your appreciation or even to reconnect with customers after they have made a purchase.

Printing custom thank you cards are more personal than an email; they show that you have taken the time to think about that particular client rather than firing off a quick, mass email. When you choose to send a custom thank you card, you can include a handwritten message which is more likely to read and remembered. The client will appreciate the effort you have taken and will be more likely to make a repeat purchase.

Custom printed thank you cards come with a choice of paper stock and finishes, allowing you to design something memorable. You should apply your branding liberally, the thank you card is likely to be kept on a desk or even pinned to a noticeboard so if your branding is visible it can act as a constant reminder of your services.

By sending thank you cards, your customer will appreciate you going the extra mile, and you will stand out against any competitor that they may be considering. From the high-quality, branded custom card to the personalised note you can differentiate yourself from the competition making your investment much more valuable than its cost.

At Metro Repro we understand how important it is for your business to stand out, that is why we offer high-quality printing for all of your business needs, including custom thank-you cards. We have a great range of paper stocks and finishes available to create the design you want, and we can offer a lightning quick service for those last minute projects. If you want to find out how we can help your business, then contact our team on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.

What your business cards are (probably) missing

Every business uses business cards; they are the easiest way to market your company and an excellent networking tool. They’re small enough to fit in a wallet/purse and carry all of the information that a client needs to get back in touch with you. You can also attach your business cards to any direct mail marketing you send out so for these reasons you need to make sure that your business cards are reaching their full potential. There are some vital pieces of information that most companies are missing off their cards, missing out on valuable clients.

Why choose you?

A business card may be small, but it is one of the most powerful marketing tools at your disposal, make it clear to the customer why they should choose your company. You may have a catchy tagline, but that isn’t enough, is it your years of experience that separates you from your competitors? Are your products more cost-effective than similar ones on the market? Or is it your commitment to clients that sets you apart? Whatever it is, communicate the reason clearly, this is what potential clients will remember.

Contact methods

Without a doubt, you should be including the obvious contact methods, email address, and contact number, but consider encouraging unconventional methods of communication. If your business requires you to build one-to-one, client relationships then consider using texting to engage with your customers. Texting is quick and simple and is a great way to get in contact with a client who may be out of the office a lot; it is easier to fire off a quick text message rather than having a lengthy phone call where you may become sidetracked.

Social media

Social media is now a vital part of business, it is used to interact with current clients but can form the perfect introduction for new clients. Include all of your social media links on your business cards so a potential client can look you up, take a look at your pages and get in touch with you. Encourage people that you meet to send you a direct message rather than just liking your page, establish a line of communication straight away.

Unique design

One of the more simple tips we can give you, if your design is bland then it is forgettable. Stand out from the competition with unique business cards. Try a vertical design instead of a horizontal one, think outside of the box especially if your clients aren’t traditional. Think about the media your print onto and the colour scheme you use, can you design a fold-able business card? Read our guide on print finishes and add an extra edge to your design.

Get interactive

If possible, create a video or podcast about your products or services, use case studies or testimonials to confirm how your products/services can be used t benefit your client. Include an easy to follow the link on your business card, for example, “See how we can help you at [URL]”. This will pique your client’s interest and will undoubtedly lead to more views of your video, downloads of your brochure or podcasts.

At Metro Repro, we can help you to get the most from your business cards, with a great range of quality card stock and a range of finishes available, if you are looking to redesign your business cards you can do it for less with our low-cost business card printing. We offer a lightning quick turnaround service so we can have your design printed within the hour. Find out how we can help you, contact us on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.