What your business cards are (probably) missing

Every business uses business cards; they are the easiest way to market your company and an excellent networking tool. They’re small enough to fit in a wallet/purse and carry all of the information that a client needs to get back in touch with you. You can also attach your business cards to any direct mail marketing you send out so for these reasons you need to make sure that your business cards are reaching their full potential. There are some vital pieces of information that most companies are missing off their cards, missing out on valuable clients.

Why choose you?

A business card may be small, but it is one of the most powerful marketing tools at your disposal, make it clear to the customer why they should choose your company. You may have a catchy tagline, but that isn’t enough, is it your years of experience that separates you from your competitors? Are your products more cost-effective than similar ones on the market? Or is it your commitment to clients that sets you apart? Whatever it is, communicate the reason clearly, this is what potential clients will remember.

Contact methods

Without a doubt, you should be including the obvious contact methods, email address, and contact number, but consider encouraging unconventional methods of communication. If your business requires you to build one-to-one, client relationships then consider using texting to engage with your customers. Texting is quick and simple and is a great way to get in contact with a client who may be out of the office a lot; it is easier to fire off a quick text message rather than having a lengthy phone call where you may become sidetracked.

Social media

Social media is now a vital part of business, it is used to interact with current clients but can form the perfect introduction for new clients. Include all of your social media links on your business cards so a potential client can look you up, take a look at your pages and get in touch with you. Encourage people that you meet to send you a direct message rather than just liking your page, establish a line of communication straight away.

Unique design

One of the more simple tips we can give you, if your design is bland then it is forgettable. Stand out from the competition with unique business cards. Try a vertical design instead of a horizontal one, think outside of the box especially if your clients aren’t traditional. Think about the media your print onto and the colour scheme you use, can you design a fold-able business card? Read our guide on print finishes and add an extra edge to your design.

Get interactive

If possible, create a video or podcast about your products or services, use case studies or testimonials to confirm how your products/services can be used t benefit your client. Include an easy to follow the link on your business card, for example, “See how we can help you at [URL]”. This will pique your client’s interest and will undoubtedly lead to more views of your video, downloads of your brochure or podcasts.

At Metro Repro, we can help you to get the most from your business cards, with a great range of quality card stock and a range of finishes available, if you are looking to redesign your business cards you can do it for less with our low-cost business card printing. We offer a lightning quick turnaround service so we can have your design printed within the hour. Find out how we can help you, contact us on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.

A handy guide to print finishes

While it’s always nice to be faced with an abundance of options, sometimes it can be difficult to narrow them down and make a decision, especially if you are on a time limit. At Metro Repro we wanted to simplify the process for you, and so we have outlined some of the most common finishes available, one less decision to make!

Varnishes

Most commonly associated with a wooden surface or even hands and feet, varnishes can be applied to paper too! It gives the page a smooth texture while sealing the page, making it last longer. A specific type of varnish, known as Spot UV is becoming more popular. The varnish is applied to particular areas of the page and applied using a UV light during the printing process, this is a popular technique for business cards and brochures and it used to highlight titles or names.

You may be familiar with varnishes in high quality books or magazines; they can be gloss or matte. Gloss is a good choice if your work has a lot of vibrant colours and matte is good if you want a smoother finish with a non-glare surface. Varnishes are a great finish for business brochures as they add a high-quality, professional feel without adding too much weight to the page.

Lamination

We’re all familiar with lamination; it was probably your favourite task at school when you were young; placing the picture in a cloudy plastic wallet, feeding it through the machine and marvelling at the shiny document that comes out. Lamination adds a protective layer over the top of your work and it too is available as a gloss or a matte finish. Not only does lamination make your work last longer but it also makes it water resistant. Lamination is a good choice for business cards as they get thrown around in briefcases and squashed under files and paperwork on a desk, lamination will ensure your business cards remain intact for as long as possible.

Embossing and debossing

Embossing is the process of raising certain parts of the design to add emphasis and texture. It can be combined with another technique known as foil stamping, which is where a metallic material is stamped onto the paper. Foil stamping can further enhance the effect of embossing. A great choice for business cards to help you stand out against competitors. Debossing, on the other hand, is the exact opposite. Certain sections of the design are indented, this is most commonly seen on even invitations, and so if you have a work event and are inviting your clients, this could be the finish for you. Both techniques leave a lasting impression and so can be effective on business brochures, providing a clean and precise look.

Perforation

A less common choice but still very effective, perforation is used for function rather than design. Perforation is great for promotion, allowing you to send out vouchers to your clients as a book or a flyer. The perforation means the client can remove the voucher and put it in the purse or wallet; they can even tear them off and share with a friend.

At Metro Repro we offer a great range of finishes for your work and can discuss the best option for you. Our customers are our priority; let us add the finishing touches to your work. We can even provide a one hour turnaround service while you wait, if necessary. If you want to find out more about finishes or discuss your printing requirements, contact our team on 0191 261 1320, use our contact form, or email print@metrorepro.co.uk.

Create the perfect poster

A poster can be a fantastic way to capture peoples’ attention. Placed in the correct location, you have the opportunity to target a huge audience that you may not usually have access to, but only if your posters design grabs peoples’ attention. Posters are unique in that they are placed in busy public areas, unlike other mass marketing materials. That’s why the team at Metro Repro wanted to share some design tips to help your poster stand out.

The content

Contrary to what you may think, when it comes to content – less is definitely more. Posters are there to grab peoples’ attention, but once that is done you won’t be able to hold it for long. Give them a short, snappy message. Images and graphics are the perfect way to attract the eye and an easy way to get your message across.

The font size and style

A poster is useless if you have to be up close to read it. Large A1 or A0 posters should be legible from 4-6 feet away, A4 – A2 posters from 1-2 feet away. Your takeaway points should be in a large font so that people will see these first. Posters are not the correct format to be subtle, use high contrast colours and make it easy to read, avoid long confusing word. Using a bold font may seem like a good idea but reading a paragraph completely in bold can actually be a strain on the eyes, use a bold font to highlight main details like names, dates or locations. Using a variety of fonts can help to break up your design.

The layout

Consider how your audience conventionally reads, most of the western world read and write from the left of the page to the right. Keep this in mind when it comes to the design of your poster. Your layout should encourage the reader to flow through the content naturally; you shouldn’t need the assistance of arrows to lead the reader’s eye.

Once you have the perfect poster design, then you need it to be printed on a superior material. At Metro Repro we use the latest technology to print posters in sizes up to A0 and beyond, we can print on a range of media’s such as photo satin, gloss, matt paper even adhesive vinyl and artist canvas, we can help your posters stand out. We can even offer a lightning quick service if you are in a rush. If you want to find out how we can help you, contact us on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.