Top tips for a high-quality folded flyer

A flyer can be a powerful way to communicate with potential customers. A folded flyer gives you the ability not only to be more creative but to share more information too. However, this opens up your design to more mistakes. With more space, it is easy to over-complicate your design, resulting in a cluttered and confused flyer. The aim of a flyer, folded or not, is to encourage new and repeat custom. At Metro Repro, we wanted to share some top tips for creating a high-quality flyer.

Type of fold

There are several ways of folding a flyer, but there are three folds that are most popular. The single fold is the simplest, as the name suggests it is just one-fold. Most commonly used for recipes or product advertisements. This type of fold isn’t confusing, and everyone will understand how the leaflet unfolds.

A letter fold, as you may expect, is a leaflet that folds into three like a letter. This is most commonly seen on takeaway menus, maps or informational pamphlets. This choice of fold is perfect for businesses that want to include a map or large graphics on their advertising. It allows your folded flyer to remain small and neat but unfolds to a large size with a lot of information.

A gate fold allows you to be a little more creative with your design and would be a good choice for businesses that are wanting to advertise a new product or service. This type of flyer folds in a way that the reader opens it by unfolding two panels that meet in the middle, much like a gate, this type of fold allows for a big reveal, great for a new product or service.

Know your audience

The point of sending out a flyer is to communicate with your existing and potential customers. You need to understand your audience to better connect with them. Build a profile of your typical customer, their likes and dislikes and how your product/service will benefit them. All of this information will help you to design a folded flyer that captures your audience’s attention and encourages them to find out more.

Use visuals

A flyer full of writing and no images will go straight in the bin; no one is going to take the time to read all of the waffle you have printed after all a picture paints a thousand words. Images are much more interesting than reading a lengthy paragraph, and you can usually communicate your point a lot clearer with an image. When printing, ensure that all of your graphics and images are crisp and clearly defined, the quality of the images will reflect the quality of your product/service. The images that you choose should be relevant and where possible, should be unique rather than stock images.

Think like a customer

Try and put yourself in the customer’s position. Rather than reeling off the many features of your product, tell them how it will specifically benefit them. Consider the type of imagery and language that resonates with your target audience. Your flyer should be helping you to achieve a specific goal, answering these questions and thinking like your customer will help you to achieve this goal.

Clear call to action

Your flyer might be perfectly designed, loads of information and great pictures, but if there is no clear, call to action then there is really no point in sending it out. Include your contact details and make sure they are correct. Whether it’s going online, sending an email, using a discount code or calling you, make your call to action clear.

The final consideration to make is whether you choose to print in-house or send it to a professional. A professional printer will ensure that your folded flyers are finished in the highest-quality. At Metro Repro, we offer a range of paper stock and finishes. We use the latest technology so your colours will be vibrant and your flyer will stand out. To speak with our team, contact us on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.

Are leaflets still effective in the digital age?

Advances in technology have allowed businesses to streamline many of their processes. One sector that has felt a significant impact is marketing and advertising. The way that marketers build awareness of their brand and interact with customers has been flipped on its head.

The question is, are leaflets still effective in the digital age? Well, the answer is yes! Combining both traditional print advertising and online digital marketing is the most efficient way of reaching your target audience. Done properly and a leaflet can attract a lot of new business.

Leaflets are convenient; they’re just big enough for you to portray key information without rambling on for several paragraphs. Many people glance over a leaflet, even if they don’t want to, so make sure you make an impact. Customers can send an email to the trash without reading it or scroll past a social media post but to physically put a leaflet in the bin means that they will still read it. Think about it; it would be difficult to throw something away without even glancing at it!

Distributing leaflets allows you to reach a huge amount of people, for relatively little cost. Using collected data from your online marketing efforts means that you can build an idea of a “typical customer” where they live, their age and marital status. This can help you to target your leaflet distribution too. If your product is aimed at wealthy professionals, then you would target the more affluent areas of your city, whereas young families will tend to live in more suburban areas or close to schools. This increases the chance of your leaflet being seen by someone who may be interested in your product/service.

You can choose to send different leaflets to different people; this allows you to test which design is most effective. Including an offer or discount code means that you can easily track which leaflet is attracting the most business. This means you can alter and improve your leaflets to achieve the best results.

A well designed, professional leaflet can still be effective, especially alongside a successful digital campaign. At Metro Repro, we are dedicated to providing exceptional customer service and high-quality printing. We use the latest technology to achieve the best results possible. To speak to our team about leaflet printing or any other promotional materials, contact our team on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.

How to: Choose the best paper for your project

Picking the best paper to print your letterheads, brochures or your flyers on to can be a difficult task. There are so many choices and not enough guidance, that’s where we come in. At Metro Repro, we wanted to share our advice for choosing the perfect paper.

When selecting your paper, you may have seen the acronym “GSM” this is a measurement of weight and stands for “grams per square metre” the higher the GSM, the heavier the paper, a heavier paper usually means better quality too. Any GSM is available, but most suppliers will just stock the most common weights.

Understanding GSM’s can be tricky if you have no real life examples to relate them to:

35gsm – 55gsm: This weight is very light in the paper world, this type of paper is commonly used for newspapers. It is very thin and easily torn or damaged.

85gsm – 100gsm: This weight is usually the type of paper you buy for your printer. It is quite thin but fine for printing copy invoices or documents for your records.

120gsm -140gsm: This paper is used for the type of posters you see plastered around town, the low-cost flyers that fall out of your local magazine or the local takeaway menu. As it is slightly heavier, it can withstand a little more wear and tear.

210gsm – 300gsm: We’re getting into the higher quality paper now. The paper is used for premium flyers, found in high-end magazines or used to advertise events.This weight may feel like a piece of card but has some flexibility; you will see this type of paper used for magazine covers.

350gsm – 400gsm: It can stand up under its own weight and is commonly used for business cards or wedding invitations, there is a sense of quality.

We hope that this guide has given you more clarity when it comes to picking the perfect paper for your project, however, if you need a little more advice, then our team are on hand to advise you. If you are a student looking for help with a project or you’re a professional in need of some help on your business project then contact Metro Repro. Call us on 0191 261 1320, use our contact form or email print@metrorepro.co.uk. In a rush? Don’t worry; we offer a lightning quick service for some projects, ask us about it!

A handy guide to print finishes

While it’s always nice to be faced with an abundance of options, sometimes it can be difficult to narrow them down and make a decision, especially if you are on a time limit. At Metro Repro we wanted to simplify the process for you, and so we have outlined some of the most common finishes available, one less decision to make!

Varnishes

Most commonly associated with a wooden surface or even hands and feet, varnishes can be applied to paper too! It gives the page a smooth texture while sealing the page, making it last longer. A specific type of varnish, known as Spot UV is becoming more popular. The varnish is applied to particular areas of the page and applied using a UV light during the printing process, this is a popular technique for business cards and brochures and it used to highlight titles or names.

You may be familiar with varnishes in high quality books or magazines; they can be gloss or matte. Gloss is a good choice if your work has a lot of vibrant colours and matte is good if you want a smoother finish with a non-glare surface. Varnishes are a great finish for business brochures as they add a high-quality, professional feel without adding too much weight to the page.

Lamination

We’re all familiar with lamination; it was probably your favourite task at school when you were young; placing the picture in a cloudy plastic wallet, feeding it through the machine and marvelling at the shiny document that comes out. Lamination adds a protective layer over the top of your work and it too is available as a gloss or a matte finish. Not only does lamination make your work last longer but it also makes it water resistant. Lamination is a good choice for business cards as they get thrown around in briefcases and squashed under files and paperwork on a desk, lamination will ensure your business cards remain intact for as long as possible.

Embossing and debossing

Embossing is the process of raising certain parts of the design to add emphasis and texture. It can be combined with another technique known as foil stamping, which is where a metallic material is stamped onto the paper. Foil stamping can further enhance the effect of embossing. A great choice for business cards to help you stand out against competitors. Debossing, on the other hand, is the exact opposite. Certain sections of the design are indented, this is most commonly seen on even invitations, and so if you have a work event and are inviting your clients, this could be the finish for you. Both techniques leave a lasting impression and so can be effective on business brochures, providing a clean and precise look.

Perforation

A less common choice but still very effective, perforation is used for function rather than design. Perforation is great for promotion, allowing you to send out vouchers to your clients as a book or a flyer. The perforation means the client can remove the voucher and put it in the purse or wallet; they can even tear them off and share with a friend.

At Metro Repro we offer a great range of finishes for your work and can discuss the best option for you. Our customers are our priority; let us add the finishing touches to your work. We can even provide a one hour turnaround service while you wait, if necessary. If you want to find out more about finishes or discuss your printing requirements, contact our team on 0191 261 1320, use our contact form, or email print@metrorepro.co.uk.

Create the perfect poster

A poster can be a fantastic way to capture peoples’ attention. Placed in the correct location, you have the opportunity to target a huge audience that you may not usually have access to, but only if your posters design grabs peoples’ attention. Posters are unique in that they are placed in busy public areas, unlike other mass marketing materials. That’s why the team at Metro Repro wanted to share some design tips to help your poster stand out.

The content

Contrary to what you may think, when it comes to content – less is definitely more. Posters are there to grab peoples’ attention, but once that is done you won’t be able to hold it for long. Give them a short, snappy message. Images and graphics are the perfect way to attract the eye and an easy way to get your message across.

The font size and style

A poster is useless if you have to be up close to read it. Large A1 or A0 posters should be legible from 4-6 feet away, A4 – A2 posters from 1-2 feet away. Your takeaway points should be in a large font so that people will see these first. Posters are not the correct format to be subtle, use high contrast colours and make it easy to read, avoid long confusing word. Using a bold font may seem like a good idea but reading a paragraph completely in bold can actually be a strain on the eyes, use a bold font to highlight main details like names, dates or locations. Using a variety of fonts can help to break up your design.

The layout

Consider how your audience conventionally reads, most of the western world read and write from the left of the page to the right. Keep this in mind when it comes to the design of your poster. Your layout should encourage the reader to flow through the content naturally; you shouldn’t need the assistance of arrows to lead the reader’s eye.

Once you have the perfect poster design, then you need it to be printed on a superior material. At Metro Repro we use the latest technology to print posters in sizes up to A0 and beyond, we can print on a range of media’s such as photo satin, gloss, matt paper even adhesive vinyl and artist canvas, we can help your posters stand out. We can even offer a lightning quick service if you are in a rush. If you want to find out how we can help you, contact us on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.