Which binding type is right for you?

There are several considerations to make when deciding on the most appropriate binding for your project, from the purpose of your document, how many pages you have to your budget, at Metro Repro we offer several different binding types to ensure that we can satisfy your needs.

Stapling

Possibly the most well-known option, stapling allows you to collate pages together. We have all used stapling to bind, but we know that staples can come out, pages can rip easily, and there are serious limitations on how many pages you can staple together. For projects that will frequently be used stapling is not the best option.

Saddle Stitching

 Saddle stitching is a popular choice for the budget conscious. This method involves punching wire through the outside spine and then flattening it down on the inside to grip all of the pages together. This may be a popular choice but does not hold up well against daily use or frequent handling.

Perfect Binding

Perfect binding is used for a variety of projects, from books and magazines to dissertations and manuals. All of the pages, including the cover, are glued together at the spine. At Metro Repro, we use the latest PUR glue which is the most durable, flexible binding glue available. As with most binding methods, perfect binding has its limitations, with the maximum dimensions of spine thickness and spine length at 40mm and 340mm respectively.

Thermal Tape

Thermal tape is similar to perfect binding, but a thermoplastic adhesive strip is used to bind the pages rather than glue. This method is most commonly seen on books and allows the book to open to near flat. Acetate or card can be used for the front, and back covers and this method allows you to bind up to 350 pages.

Comb Binding

Comb binding is a more durable form of binding. Rectangular (rather than round) holes are punched into the side of the document; plastic combs are then threaded through the holes. It is a lightweight solution that allows you to lay your document flat. You can also easily add pages when necessary. To avoid putting too much stress on the binding, we would recommend a maximum document thickness of 51mm. At Metro Repro, we offer a range of colours and cover options to suit your requirements.

Wire Binding 

Wire binding gives your documents 360° flexibility and has more flexibility with document size too; we can bind A3 or A2 documents. Wire binding is a permanent choice so is a great choice for portfolios, dissertations or reports. Again, there are some limitations, and wire binding is appropriate for documents with a maximum thickness of 38mm.

It’s clear that there are several options available when it comes to document binding and the team at Metro Repro can help you to make the right decision! If you’re in a rush then don’t worry, we can bind your documents while you wait and don’t forget that we offer document printing too. Contact our team on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.

Are leaflets still effective in the digital age?

Advances in technology have allowed businesses to streamline many of their processes. One sector that has felt a significant impact is marketing and advertising. The way that marketers build awareness of their brand and interact with customers has been flipped on its head.

The question is, are leaflets still effective in the digital age? Well, the answer is yes! Combining both traditional print advertising and online digital marketing is the most efficient way of reaching your target audience. Done properly and a leaflet can attract a lot of new business.

Leaflets are convenient; they’re just big enough for you to portray key information without rambling on for several paragraphs. Many people glance over a leaflet, even if they don’t want to, so make sure you make an impact. Customers can send an email to the trash without reading it or scroll past a social media post but to physically put a leaflet in the bin means that they will still read it. Think about it; it would be difficult to throw something away without even glancing at it!

Distributing leaflets allows you to reach a huge amount of people, for relatively little cost. Using collected data from your online marketing efforts means that you can build an idea of a “typical customer” where they live, their age and marital status. This can help you to target your leaflet distribution too. If your product is aimed at wealthy professionals, then you would target the more affluent areas of your city, whereas young families will tend to live in more suburban areas or close to schools. This increases the chance of your leaflet being seen by someone who may be interested in your product/service.

You can choose to send different leaflets to different people; this allows you to test which design is most effective. Including an offer or discount code means that you can easily track which leaflet is attracting the most business. This means you can alter and improve your leaflets to achieve the best results.

A well designed, professional leaflet can still be effective, especially alongside a successful digital campaign. At Metro Repro, we are dedicated to providing exceptional customer service and high-quality printing. We use the latest technology to achieve the best results possible. To speak to our team about leaflet printing or any other promotional materials, contact our team on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.

Why should you print professionally?

There’s no way around it, any form of colour printing can look cheap and sub-standard when done in-house, it can also become very expensive very quickly. This is just when you’re attempting to print single sheets; you will encounter even more problems when you try to print business cards, posters or brochures.

That is where the professionals come in. A professional printing company will have access to the latest technology. Producing high-quality, detailed work rather than the unprofessional work that you wold produce in-house.

Your promotional materials are more than just a way to shout about your services; they should inspire trust and reliability in your company. Imagine you receive two flyers in the post, one has been printed on an inkjet printer on low-quality printer paper using low-resolution images; the other has been printed using a digital printer, on 350gsm glossy paper with high-quality images and vibrant colours. It is clear which flyer would generate the most interest.

As with most services, not all printing services are the same. It is important that you do your due diligence. The cheapest option may not necessarily be the best; there may be hidden costs to be aware of too! Check out a company’s testimonials and reviews; this will give you a good idea of what previous clients really think. Take a look at social media, a lot of customers use this platform to air their grievances so it can tell you a lot. Speak to a range of companies and ask to see sample work, they may even have a sample pack that they can send out to you. This will give you an idea of the quality and range of work that they can offer your business.

At Metro Repro, we are committed to our clients. We have a range of services to help your business, and we offer a same-day turnaround service so that your business is not left waiting. For those urgent projects, you can contact us out-of-hours. If you want to discuss your printing needs, then contact our team on 0191 261 1320, use our online contact form or email print@metrorepro.co.uk.