How to: Choose the best paper for your project

Picking the best paper to print your letterheads, brochures or your flyers on to can be a difficult task. There are so many choices and not enough guidance, that’s where we come in. At Metro Repro, we wanted to share our advice for choosing the perfect paper.

When selecting your paper, you may have seen the acronym “GSM” this is a measurement of weight and stands for “grams per square metre” the higher the GSM, the heavier the paper, a heavier paper usually means better quality too. Any GSM is available, but most suppliers will just stock the most common weights.

Understanding GSM’s can be tricky if you have no real life examples to relate them to:

35gsm – 55gsm: This weight is very light in the paper world, this type of paper is commonly used for newspapers. It is very thin and easily torn or damaged.

85gsm – 100gsm: This weight is usually the type of paper you buy for your printer. It is quite thin but fine for printing copy invoices or documents for your records.

120gsm -140gsm: This paper is used for the type of posters you see plastered around town, the low-cost flyers that fall out of your local magazine or the local takeaway menu. As it is slightly heavier, it can withstand a little more wear and tear.

210gsm – 300gsm: We’re getting into the higher quality paper now. The paper is used for premium flyers, found in high-end magazines or used to advertise events.This weight may feel like a piece of card but has some flexibility; you will see this type of paper used for magazine covers.

350gsm – 400gsm: It can stand up under its own weight and is commonly used for business cards or wedding invitations, there is a sense of quality.

We hope that this guide has given you more clarity when it comes to picking the perfect paper for your project, however, if you need a little more advice, then our team are on hand to advise you. If you are a student looking for help with a project or you’re a professional in need of some help on your business project then contact Metro Repro. Call us on 0191 261 1320, use our contact form or email print@metrorepro.co.uk. In a rush? Don’t worry; we offer a lightning quick service for some projects, ask us about it!

Top tips for your business brochure

If you are attending networking events, conferences, business fairs or any other business events, chances are that you will be handing out company information. People like having something to read and a business brochure is a great resource to help you leave a positive, memorable impression.

Compared to other promotional marketing materials like flyers and posters, a brochure has a different goal, grabbing people’s attention is no longer the main objective. Instead, a brochure gives you the opportunity to give an in-depth view of your business and what you can offer.

Ensure that all of your marketing materials align with the brand image. Banks are trying to appear more approachable and so they have dropped the stiff, corporate image and opted for something more casual. Your choice of colour has a lot to do with how your image is seen, this can be a controversial issue but your brain has pre-conceived ideas about associations of colour. Pastel colours are thought of as soft and romantic, earthy tones are associated with eco-friendly businesses and the colour red is linked to power.

A brochure is a huge influence on your customer so it is your chance to sell so make sure you include your USP, this is what makes you stand out against the competition. Make it clear to the reader why they should choose you and not a competitor. Shout about the benefits of your business, the low cost, the great customer service or the unique products/services but don’t belittle the competition, it makes you look petty and unprofessional.

A brochure is used to tell existing and potential clients about your business, it is not the best tool to sell new products/services. You can use a brochure to re-engage old customers or inform people that you are moving into a new sector, but choose one main focus, don’t try and cover everything in one brochure it will become fussy and confusing.

While the saying “don’t judge a book by its cover” may be true, we can’t help but be attracted to some covers over others, this is also true of your brochure. The front cover needs to pique your reader’s interest, think of your target audience and what they would want to see.

Your brochure should not only make sense grammatically but logically too. There’s no point going into detail about your products if the reader doesn’t know what your business does. Give details about your company and background, give the reader information about your previous experience and achievements, and give examples where appropriate.

Once you have created an eye-catching brochure, you need the finish to be just as eye-catching. At Metro Repro we can print your design on a range of media and in standard or custom sized paper. If you’re looking fo-r a luxury finish then you can choose one of three standard finishes, Gloss, Silk or uncoated. Let us help you create a professional, quality brochure to suit your requirements. Contact us on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.