Top tips for a high-quality folded flyer

A flyer can be a powerful way to communicate with potential customers. A folded flyer gives you the ability not only to be more creative but to share more information too. However, this opens up your design to more mistakes. With more space, it is easy to over-complicate your design, resulting in a cluttered and confused flyer. The aim of a flyer, folded or not, is to encourage new and repeat custom. At Metro Repro, we wanted to share some top tips for creating a high-quality flyer.

Type of fold

There are several ways of folding a flyer, but there are three folds that are most popular. The single fold is the simplest, as the name suggests it is just one-fold. Most commonly used for recipes or product advertisements. This type of fold isn’t confusing, and everyone will understand how the leaflet unfolds.

A letter fold, as you may expect, is a leaflet that folds into three like a letter. This is most commonly seen on takeaway menus, maps or informational pamphlets. This choice of fold is perfect for businesses that want to include a map or large graphics on their advertising. It allows your folded flyer to remain small and neat but unfolds to a large size with a lot of information.

A gate fold allows you to be a little more creative with your design and would be a good choice for businesses that are wanting to advertise a new product or service. This type of flyer folds in a way that the reader opens it by unfolding two panels that meet in the middle, much like a gate, this type of fold allows for a big reveal, great for a new product or service.

Know your audience

The point of sending out a flyer is to communicate with your existing and potential customers. You need to understand your audience to better connect with them. Build a profile of your typical customer, their likes and dislikes and how your product/service will benefit them. All of this information will help you to design a folded flyer that captures your audience’s attention and encourages them to find out more.

Use visuals

A flyer full of writing and no images will go straight in the bin; no one is going to take the time to read all of the waffle you have printed after all a picture paints a thousand words. Images are much more interesting than reading a lengthy paragraph, and you can usually communicate your point a lot clearer with an image. When printing, ensure that all of your graphics and images are crisp and clearly defined, the quality of the images will reflect the quality of your product/service. The images that you choose should be relevant and where possible, should be unique rather than stock images.

Think like a customer

Try and put yourself in the customer’s position. Rather than reeling off the many features of your product, tell them how it will specifically benefit them. Consider the type of imagery and language that resonates with your target audience. Your flyer should be helping you to achieve a specific goal, answering these questions and thinking like your customer will help you to achieve this goal.

Clear call to action

Your flyer might be perfectly designed, loads of information and great pictures, but if there is no clear, call to action then there is really no point in sending it out. Include your contact details and make sure they are correct. Whether it’s going online, sending an email, using a discount code or calling you, make your call to action clear.

The final consideration to make is whether you choose to print in-house or send it to a professional. A professional printer will ensure that your folded flyers are finished in the highest-quality. At Metro Repro, we offer a range of paper stock and finishes. We use the latest technology so your colours will be vibrant and your flyer will stand out. To speak with our team, contact us on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.

Are leaflets still effective in the digital age?

Advances in technology have allowed businesses to streamline many of their processes. One sector that has felt a significant impact is marketing and advertising. The way that marketers build awareness of their brand and interact with customers has been flipped on its head.

The question is, are leaflets still effective in the digital age? Well, the answer is yes! Combining both traditional print advertising and online digital marketing is the most efficient way of reaching your target audience. Done properly and a leaflet can attract a lot of new business.

Leaflets are convenient; they’re just big enough for you to portray key information without rambling on for several paragraphs. Many people glance over a leaflet, even if they don’t want to, so make sure you make an impact. Customers can send an email to the trash without reading it or scroll past a social media post but to physically put a leaflet in the bin means that they will still read it. Think about it; it would be difficult to throw something away without even glancing at it!

Distributing leaflets allows you to reach a huge amount of people, for relatively little cost. Using collected data from your online marketing efforts means that you can build an idea of a “typical customer” where they live, their age and marital status. This can help you to target your leaflet distribution too. If your product is aimed at wealthy professionals, then you would target the more affluent areas of your city, whereas young families will tend to live in more suburban areas or close to schools. This increases the chance of your leaflet being seen by someone who may be interested in your product/service.

You can choose to send different leaflets to different people; this allows you to test which design is most effective. Including an offer or discount code means that you can easily track which leaflet is attracting the most business. This means you can alter and improve your leaflets to achieve the best results.

A well designed, professional leaflet can still be effective, especially alongside a successful digital campaign. At Metro Repro, we are dedicated to providing exceptional customer service and high-quality printing. We use the latest technology to achieve the best results possible. To speak to our team about leaflet printing or any other promotional materials, contact our team on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.

Should your business say thank you?

In today’s competitive market it is important that you do anything you can to stand out, this includes building a genuine relationship with your clients. As companies grow, customer loyalty becomes less important, and the focus is put on attracting new custom, take the time to show your existing customers that you value their custom and you will be rewarded. Thank you cards are one of the simplest ways to show your appreciation or even to reconnect with customers after they have made a purchase.

Printing custom thank you cards are more personal than an email; they show that you have taken the time to think about that particular client rather than firing off a quick, mass email. When you choose to send a custom thank you card, you can include a handwritten message which is more likely to read and remembered. The client will appreciate the effort you have taken and will be more likely to make a repeat purchase.

Custom printed thank you cards come with a choice of paper stock and finishes, allowing you to design something memorable. You should apply your branding liberally, the thank you card is likely to be kept on a desk or even pinned to a noticeboard so if your branding is visible it can act as a constant reminder of your services.

By sending thank you cards, your customer will appreciate you going the extra mile, and you will stand out against any competitor that they may be considering. From the high-quality, branded custom card to the personalised note you can differentiate yourself from the competition making your investment much more valuable than its cost.

At Metro Repro we understand how important it is for your business to stand out, that is why we offer high-quality printing for all of your business needs, including custom thank-you cards. We have a great range of paper stocks and finishes available to create the design you want, and we can offer a lightning quick service for those last minute projects. If you want to find out how we can help your business, then contact our team on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.

What your business cards are (probably) missing

Every business uses business cards; they are the easiest way to market your company and an excellent networking tool. They’re small enough to fit in a wallet/purse and carry all of the information that a client needs to get back in touch with you. You can also attach your business cards to any direct mail marketing you send out so for these reasons you need to make sure that your business cards are reaching their full potential. There are some vital pieces of information that most companies are missing off their cards, missing out on valuable clients.

Why choose you?

A business card may be small, but it is one of the most powerful marketing tools at your disposal, make it clear to the customer why they should choose your company. You may have a catchy tagline, but that isn’t enough, is it your years of experience that separates you from your competitors? Are your products more cost-effective than similar ones on the market? Or is it your commitment to clients that sets you apart? Whatever it is, communicate the reason clearly, this is what potential clients will remember.

Contact methods

Without a doubt, you should be including the obvious contact methods, email address, and contact number, but consider encouraging unconventional methods of communication. If your business requires you to build one-to-one, client relationships then consider using texting to engage with your customers. Texting is quick and simple and is a great way to get in contact with a client who may be out of the office a lot; it is easier to fire off a quick text message rather than having a lengthy phone call where you may become sidetracked.

Social media

Social media is now a vital part of business, it is used to interact with current clients but can form the perfect introduction for new clients. Include all of your social media links on your business cards so a potential client can look you up, take a look at your pages and get in touch with you. Encourage people that you meet to send you a direct message rather than just liking your page, establish a line of communication straight away.

Unique design

One of the more simple tips we can give you, if your design is bland then it is forgettable. Stand out from the competition with unique business cards. Try a vertical design instead of a horizontal one, think outside of the box especially if your clients aren’t traditional. Think about the media your print onto and the colour scheme you use, can you design a fold-able business card? Read our guide on print finishes and add an extra edge to your design.

Get interactive

If possible, create a video or podcast about your products or services, use case studies or testimonials to confirm how your products/services can be used t benefit your client. Include an easy to follow the link on your business card, for example, “See how we can help you at [URL]”. This will pique your client’s interest and will undoubtedly lead to more views of your video, downloads of your brochure or podcasts.

At Metro Repro, we can help you to get the most from your business cards, with a great range of quality card stock and a range of finishes available, if you are looking to redesign your business cards you can do it for less with our low-cost business card printing. We offer a lightning quick turnaround service so we can have your design printed within the hour. Find out how we can help you, contact us on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.