Spot UV – what is it and why do you need it?

There are so many print finishes on the market; it can be difficult to decide which finish will enhance your project and which will detract from your brand. We are going to take a deeper look into spot UV and find out which circumstances warrant its use. In essence, spot UV is used to highlight a particular area on your promotional material. This is done by applying the chosen area with a high-gloss varnish, which is very noticeable when it catches the light.

Spot UV shouldn’t be a last-minute addition; it should be planned for when you are creating your design as it is applied right at the end of the printing process. A UV light is used to cure the varnish and can be used to pick out a logo or name to draw your focus.

As spot UV is glossy and crisp, we recommend pairing it with matt lamination. This will really enhance the spot UV, while the added lamination will improve the durability of your printed material. Spot UV is most commonly used on business cards and brochures as it adds an extra level of quality and attention to detail that companies are looking for. It is one of the finishes that can become expensive very quickly so we would not recommend using it on large projects like posters or pamphlets, it should be used sparingly, so the effect doesn’t lose any of its impact.

There are some drawbacks to using spot UV that should factor into your design. It doesn’t work well for fine detail so avoid using it for fine lines or even small fonts. Spot UV looks great on square or oval logos and can really help your brand to stand out.

At Metro Repro, we have a great range of paper and card stock along with a lot of finishing options to make sure that your material stands out against the competition. If you’re in a rush, we have a lightning quick turnaround service! If you would like to discuss your options you can contact our team on 0191 261 1320, use our online contact form or email print@metrorepro.co.uk.