A poster can be a fantastic way to capture peoples’ attention. Placed in the correct location, you have the opportunity to target a huge audience that you may not usually have access to, but only if your posters design grabs peoples’ attention. Posters are unique in that they are placed in busy public areas, unlike other mass marketing materials. That’s why the team at Metro Repro wanted to share some design tips to help your poster stand out.
Contrary to what you may think, when it comes to content – less is definitely more. Posters are there to grab peoples’ attention, but once that is done you won’t be able to hold it for long. Give them a short, snappy message. Images and graphics are the perfect way to attract the eye and an easy way to get your message across.
The font size and style
A poster is useless if you have to be up close to read it. Large A1 or A0 posters should be legible from 4-6 feet away, A4 – A2 posters from 1-2 feet away. Your takeaway points should be in a large font so that people will see these first. Posters are not the correct format to be subtle, use high contrast colours and make it easy to read, avoid long confusing word. Using a bold font may seem like a good idea but reading a paragraph completely in bold can actually be a strain on the eyes, use a bold font to highlight main details like names, dates or locations. Using a variety of fonts can help to break up your design.
Consider how your audience conventionally reads, most of the western world read and write from the left of the page to the right. Keep this in mind when it comes to the design of your poster. Your layout should encourage the reader to flow through the content naturally; you shouldn’t need the assistance of arrows to lead the reader’s eye.
Once you have the perfect poster design, then you need it to be printed on a superior material. At Metro Repro we use the latest technology to print posters in sizes up to A0 and beyond, we can print on a range of media’s such as photo satin, gloss, matt paper even adhesive vinyl and artist canvas, we can help your posters stand out. We can even offer a lightning quick service if you are in a rush. If you want to find out how we can help you, contact us on 0191 261 1320, use our contact form or email firstname.lastname@example.org.
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