Every business uses business cards; they are the easiest way to market your company and an excellent networking tool. They’re small enough to fit in a wallet/purse and carry all of the information that a client needs to get back in touch with you. You can also attach your business cards to any direct mail marketing you send out so for these reasons you need to make sure that your business cards are reaching their full potential. There are some vital pieces of information that most companies are missing off their cards, missing out on valuable clients.
Why choose you?
A business card may be small, but it is one of the most powerful marketing tools at your disposal, make it clear to the customer why they should choose your company. You may have a catchy tagline, but that isn’t enough, is it your years of experience that separates you from your competitors? Are your products more cost-effective than similar ones on the market? Or is it your commitment to clients that sets you apart? Whatever it is, communicate the reason clearly, this is what potential clients will remember.
Without a doubt, you should be including the obvious contact methods, email address, and contact number, but consider encouraging unconventional methods of communication. If your business requires you to build one-to-one, client relationships then consider using texting to engage with your customers. Texting is quick and simple and is a great way to get in contact with a client who may be out of the office a lot; it is easier to fire off a quick text message rather than having a lengthy phone call where you may become sidetracked.
Social media is now a vital part of business, it is used to interact with current clients but can form the perfect introduction for new clients. Include all of your social media links on your business cards so a potential client can look you up, take a look at your pages and get in touch with you. Encourage people that you meet to send you a direct message rather than just liking your page, establish a line of communication straight away.
One of the more simple tips we can give you, if your design is bland then it is forgettable. Stand out from the competition with unique business cards. Try a vertical design instead of a horizontal one, think outside of the box especially if your clients aren’t traditional. Think about the media your print onto and the colour scheme you use, can you design a fold-able business card? Read our guide on print finishes and add an extra edge to your design.
If possible, create a video or podcast about your products or services, use case studies or testimonials to confirm how your products/services can be used t benefit your client. Include an easy to follow the link on your business card, for example, “See how we can help you at [URL]”. This will pique your client’s interest and will undoubtedly lead to more views of your video, downloads of your brochure or podcasts.
At Metro Repro, we can help you to get the most from your business cards, with a great range of quality card stock and a range of finishes available, if you are looking to redesign your business cards you can do it for less with our low-cost business card printing. We offer a lightning quick turnaround service so we can have your design printed within the hour. Find out how we can help you, contact us on 0191 261 1320, use our contact form or email firstname.lastname@example.org.