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Postcard marketing – worth writing home about?

It may seem as though digital marketing is taking over but traditional marketing is still the most effective way to reach out to your audience. It is crucial that you stay creative and exciting to continue to attract the attention of your current and potential clients. A cost-effective way to reach out is by using postcards.

The beauty of a postcard is that your message is right in front of the reader, there is no room for lengthy pieces of text so you have to get right to the point, keep your message clear and simple. This also means that it will be seen by people along the process of getting the postcard to its destination, widening your reach exponentially.

Postcards are made of stronger stuff than leaflets. Leaflets can be damaged in the post, by rough handling, by poor weather or by the letterboxes that they are posted through. This damage can have an adverse effect on your brand. A postcard will withstand a lot more, meaning that it is more likely to arrive with the recipient, intact. Postcards are cheaper to print, at Metro Repro 50 cards start at just £18.99, making them a more cost-effective marketing tool.

Postcards are a great way of passing on useful information like event dates or important contact information, even a discount or offer to use in store. This will encourage them to keep hold of the card, but make sure the card is of value to your audience. Due to the lower cost of production of the postcard your return on investment is high and by using redeemable codes you can track the success of your campaign.

At Metro Repro, we understand that you are always looking for new, exciting ways to market your business. That’s why we offer to print your postcards at the highest quality. All of our postcards are printed on premium 350gsm uncoated smooth board, using the finest quality full colour digital printing technique. We can even have them ready within the hour with our lightning quick turnaround service. If you want to find out more about our postcard printing service, contact us on 0191 261 1320, use our online contact form or email print@metrorepro.co.uk.

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