Stickers – the overlooked marketing tool

The end of a year inevitably makes you review your efforts. You look at how your business has performed; how successful your marketing has been and where you need to improve for the following year. When your business begins to review its marketing strategy, it can be easy to overlook stickers as an effective marketing tool. However, stickers can be more powerful than you first think. They are an affordable resource that can be used in a variety of ways to not only advertise your business but your products and services too.

Branding

The beauty of stickers is that they can stick to anything! From envelopes to gift bags, they can help to advertise your brand. They are an effective way of pushing your brand image, whether you use your logo or brand slogan a sticker can help you to become a recognised brand.

Events 

Events are a great opportunity to promote your brand. You can just hand stickers out or use them as a way to show that someone has paid. If you opt for a matt finish, you can do a big print run and handprint dates.

Sending Letters 

Think about how many letters you send out every week and then think if you used these letters as a way of pushing your brand, how many people would see? Using stickers to seal your letters is simple and unique, it also saves you licking your lips hundreds of times! You probably send out a range of different letters so use different stickers too. Use “Thank You” stickers for new customers, or seasonal ones at Christmas. Letters are seen by a lot more people than just your intended recipient, using an eye-catching sticker means you reach an audience you hadn’t even considered.

Free Giveaways 

Everyone loves something for free, so why not give away some stickers? They’re an affordable freebie for your business and really versatile. A customer won’t enjoy stickers of your logo though, so make some that will appeal to your audience. For example, at Christmas give away some festive-themed stickers or if you’re a beauty therapist then design some beauty themed ones. Every time your customer uses them then they will think of you!

Stickers are engaging, fun and affordable, the perfect addition to any marketing strategy. At Metro Repro, we offer a range of choices, from matt or gloss finish to custom sizes. We can even offer a 1-hour turnaround jobs if you’re in a hurry. Get in touch to discuss your printing needs, you can give us a call on 0191 261 1320, email print@metrorepro.co.uk or use our contact form.