Are leaflets still effective in the digital age?

Advances in technology have allowed businesses to streamline many of their processes. One sector that has felt a significant impact is marketing and advertising. The way that marketers build awareness of their brand and interact with customers has been flipped on its head.

The question is, are leaflets still effective in the digital age? Well, the answer is yes! Combining both traditional print advertising and online digital marketing is the most efficient way of reaching your target audience. Done properly and a leaflet can attract a lot of new business.

Leaflets are convenient; they’re just big enough for you to portray key information without rambling on for several paragraphs. Many people glance over a leaflet, even if they don’t want to, so make sure you make an impact. Customers can send an email to the trash without reading it or scroll past a social media post but to physically put a leaflet in the bin means that they will still read it. Think about it; it would be difficult to throw something away without even glancing at it!

Distributing leaflets allows you to reach a huge amount of people, for relatively little cost. Using collected data from your online marketing efforts means that you can build an idea of a “typical customer” where they live, their age and marital status. This can help you to target your leaflet distribution too. If your product is aimed at wealthy professionals, then you would target the more affluent areas of your city, whereas young families will tend to live in more suburban areas or close to schools. This increases the chance of your leaflet being seen by someone who may be interested in your product/service.

You can choose to send different leaflets to different people; this allows you to test which design is most effective. Including an offer or discount code means that you can easily track which leaflet is attracting the most business. This means you can alter and improve your leaflets to achieve the best results.

A well designed, professional leaflet can still be effective, especially alongside a successful digital campaign. At Metro Repro, we are dedicated to providing exceptional customer service and high-quality printing. We use the latest technology to achieve the best results possible. To speak to our team about leaflet printing or any other promotional materials, contact our team on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.