The real estate marketing landscape is shifting constantly. The industry is highly competitive, so real estate agents must come up with creative ways to reach out to prospective home buyers.
In this post, we share some of the top estate agent marketing strategies to implement in 2023.
Short-form video
Although TikTok made short-form videos popular, you can find them all over now: YouTube Shorts, Instagram reels, Pinterest Story Pins, Facebook Reels and more.
Short-form videos work because they grab attention and get the job done (whether it is providing information or entertainment) quickly.
If you thought short-form videos are all about dancing and making funny videos, think again.
For best results, be sure to customise this strategy to suit your branding, goals and personality. Do not be shy about creating videos, seeing yourself on Reels and using this highly effective marketing strategy for your real estate listings.
Create a compelling postcard
Postcards are an interesting way to complement your estate agent marketing strategy. Perhaps some of the people you target may not be interested in buying/selling a home right now, but things could change in a year or two.
That’s where a postcard can come in handy. However, a generic postcard won’t cut it. You will need a postcard that won’t end up in the trash.
Here are some ideas:
Use QR codes on marketing materials
QR codes are ubiquitous these days, from the menu at the neighbourhood bar to ads in newspapers.
They are so popular because they are convenient, effective and interactive. What’s more, they can be used to blend printed and digital marketing strategies to generate stellar results.
There are several ways to use QR codes for your real estate marketing strategy.
Linking to your website URL is the most effective way of using QR codes. Place it on your business cards and flyers.
On property information sheets, your QR code could send visitors a video tour of the prospective property.
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