How to: Choose the best paper for your project

Picking the best paper to print your letterheads, brochures or your flyers on to can be a difficult task. There are so many choices and not enough guidance, that’s where we come in. At Metro Repro, we wanted to share our advice for choosing the perfect paper.

When selecting your paper, you may have seen the acronym “GSM” this is a measurement of weight and stands for “grams per square metre” the higher the GSM, the heavier the paper, a heavier paper usually means better quality too. Any GSM is available, but most suppliers will just stock the most common weights.

Understanding GSM’s can be tricky if you have no real life examples to relate them to:

35gsm – 55gsm: This weight is very light in the paper world, this type of paper is commonly used for newspapers. It is very thin and easily torn or damaged.

85gsm – 100gsm: This weight is usually the type of paper you buy for your printer. It is quite thin but fine for printing copy invoices or documents for your records.

120gsm -140gsm: This paper is used for the type of posters you see plastered around town, the low-cost flyers that fall out of your local magazine or the local takeaway menu. As it is slightly heavier, it can withstand a little more wear and tear.

210gsm – 300gsm: We’re getting into the higher quality paper now. The paper is used for premium flyers, found in high-end magazines or used to advertise events.This weight may feel like a piece of card but has some flexibility; you will see this type of paper used for magazine covers.

350gsm – 400gsm: It can stand up under its own weight and is commonly used for business cards or wedding invitations, there is a sense of quality.

We hope that this guide has given you more clarity when it comes to picking the perfect paper for your project, however, if you need a little more advice, then our team are on hand to advise you. If you are a student looking for help with a project or you’re a professional in need of some help on your business project then contact Metro Repro. Call us on 0191 261 1320, use our contact form or email print@metrorepro.co.uk. In a rush? Don’t worry; we offer a lightning quick service for some projects, ask us about it!