Create beautiful invitations

When you have spent so much time creating a stunning event, you want your invitations to set the tone, but your invitations are low quality and unattractive. Just like that, your event has been ruined, after all, guests will judge the event based on the invitation. So, whether your occasion is a wedding, a birthday celebration or a corporate event here are some top invitation design tips.

Colours

The colour of your invitation says a lot about the type of event that you’re throwing. Many events have a colour scheme, so design your invitations around this to ensure that it is in keeping with your theme. If you are a business, inviting gusts to a corporate event, then use your own business colours to reinforce your branding. Bright colours can be eye-catching but keep them to a minimum, too many bright colours and the invitation can begin to look tacky or even like a child’s event.

Size

Invites are usually smaller than flyers or leaflets; they should be designed to easily fit into a pocket or small handbag. An invitation should only include vital information, the Who, What, When and Why; you don’t want your invite to be crammed full of information. Invitations are most commonly A5 or A6 but may also be folded.

Simple

The old saying “Less is More” should be applied to your invitation design. It can be easy to get carried away with different fonts and graphics but too many, and your invitation can become difficult to read and confusing. Keep your design simple; it looks more elegant and professional. Mistakes can ruin your invitation so make sure you proof read your design before sending to print, ask a few people to proof read your invitations too.

Budget

Unfortunately, as with most decisions, a budget is an important factor. It can be tempting to keep adding people to your guest list, but these additions increase your budget. Decide upon a number of guests and stick to it, this way you’ll only print the number of invitations that you need.

Choice of Paper

The type of paper that you choose reflects on the quality of your event. All invitations should be made, at the least with a heavyweight paper but you may opt to up the luxury and use card. There are several finishes that you can consider too, from spot UV to embossing and don’t forget matt or gloss finishes!

At Metro Repro, we understand that running an event can be stressful so let us help. We have a range of printing options available for your invitations so why not give us a call on 0191 261 1320, use our contact form or email print@metrorepro.co.uk to discuss your invitation requirements.

Stickers – the overlooked marketing tool

The end of a year inevitably makes you review your efforts. You look at how your business has performed; how successful your marketing has been and where you need to improve for the following year. When your business begins to review its marketing strategy, it can be easy to overlook stickers as an effective marketing tool. However, stickers can be more powerful than you first think. They are an affordable resource that can be used in a variety of ways to not only advertise your business but your products and services too.

Branding

The beauty of stickers is that they can stick to anything! From envelopes to gift bags, they can help to advertise your brand. They are an effective way of pushing your brand image, whether you use your logo or brand slogan a sticker can help you to become a recognised brand.

Events 

Events are a great opportunity to promote your brand. You can just hand stickers out or use them as a way to show that someone has paid. If you opt for a matt finish, you can do a big print run and handprint dates.

Sending Letters 

Think about how many letters you send out every week and then think if you used these letters as a way of pushing your brand, how many people would see? Using stickers to seal your letters is simple and unique, it also saves you licking your lips hundreds of times! You probably send out a range of different letters so use different stickers too. Use “Thank You” stickers for new customers, or seasonal ones at Christmas. Letters are seen by a lot more people than just your intended recipient, using an eye-catching sticker means you reach an audience you hadn’t even considered.

Free Giveaways 

Everyone loves something for free, so why not give away some stickers? They’re an affordable freebie for your business and really versatile. A customer won’t enjoy stickers of your logo though, so make some that will appeal to your audience. For example, at Christmas give away some festive-themed stickers or if you’re a beauty therapist then design some beauty themed ones. Every time your customer uses them then they will think of you!

Stickers are engaging, fun and affordable, the perfect addition to any marketing strategy. At Metro Repro, we offer a range of choices, from matt or gloss finish to custom sizes. We can even offer a 1-hour turnaround jobs if you’re in a hurry. Get in touch to discuss your printing needs, you can give us a call on 0191 261 1320, email print@metrorepro.co.uk or use our contact form.

Top tips for a high-quality folded flyer

A flyer can be a powerful way to communicate with potential customers. A folded flyer gives you the ability not only to be more creative but to share more information too. However, this opens up your design to more mistakes. With more space, it is easy to over-complicate your design, resulting in a cluttered and confused flyer. The aim of a flyer, folded or not, is to encourage new and repeat custom. At Metro Repro, we wanted to share some top tips for creating a high-quality flyer.

Type of fold

There are several ways of folding a flyer, but there are three folds that are most popular. The single fold is the simplest, as the name suggests it is just one-fold. Most commonly used for recipes or product advertisements. This type of fold isn’t confusing, and everyone will understand how the leaflet unfolds.

A letter fold, as you may expect, is a leaflet that folds into three like a letter. This is most commonly seen on takeaway menus, maps or informational pamphlets. This choice of fold is perfect for businesses that want to include a map or large graphics on their advertising. It allows your folded flyer to remain small and neat but unfolds to a large size with a lot of information.

A gate fold allows you to be a little more creative with your design and would be a good choice for businesses that are wanting to advertise a new product or service. This type of flyer folds in a way that the reader opens it by unfolding two panels that meet in the middle, much like a gate, this type of fold allows for a big reveal, great for a new product or service.

Know your audience

The point of sending out a flyer is to communicate with your existing and potential customers. You need to understand your audience to better connect with them. Build a profile of your typical customer, their likes and dislikes and how your product/service will benefit them. All of this information will help you to design a folded flyer that captures your audience’s attention and encourages them to find out more.

Use visuals

A flyer full of writing and no images will go straight in the bin; no one is going to take the time to read all of the waffle you have printed after all a picture paints a thousand words. Images are much more interesting than reading a lengthy paragraph, and you can usually communicate your point a lot clearer with an image. When printing, ensure that all of your graphics and images are crisp and clearly defined, the quality of the images will reflect the quality of your product/service. The images that you choose should be relevant and where possible, should be unique rather than stock images.

Think like a customer

Try and put yourself in the customer’s position. Rather than reeling off the many features of your product, tell them how it will specifically benefit them. Consider the type of imagery and language that resonates with your target audience. Your flyer should be helping you to achieve a specific goal, answering these questions and thinking like your customer will help you to achieve this goal.

Clear call to action

Your flyer might be perfectly designed, loads of information and great pictures, but if there is no clear, call to action then there is really no point in sending it out. Include your contact details and make sure they are correct. Whether it’s going online, sending an email, using a discount code or calling you, make your call to action clear.

The final consideration to make is whether you choose to print in-house or send it to a professional. A professional printer will ensure that your folded flyers are finished in the highest-quality. At Metro Repro, we offer a range of paper stock and finishes. We use the latest technology so your colours will be vibrant and your flyer will stand out. To speak with our team, contact us on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.

Professional Poster Printing – Stand Out from the Crowd

Done properly, a poster can build brand awareness, generate customers or successfully promote an event or offer but with so many businesses using posters to advertise, how can you make sure that your poster stands out? You may think that creating an eye-catching poster is simple, but actually, it’s much more difficult than you may think to design a professional, on-brand poster.

Your poster should have a clear aim and include all of the necessary information in an eye-catching way while targeting your key demographic – not so simple after all. Once you have created the perfect design, you need to be sure that it is properly prepared for the printing process. After all, you don’t want to spend time designing a poster that, when printed, is of low quality.

When it comes to colour, you want it to be as vibrant as possible, that’s why we recommend working in CMYK rather than RGB. RGB is great for digital designs as screens and monitors use RGB as standard. However, most professional printing companies use CMYK. If you print something in CMYK that was created in RGB, then the colours can become much duller and flatter than you expected.

Your poster will have no chance of being noticed if it is blurry or fuzzy. A crisp, clean design is determined by resolution. Simply put, an image is made up of “dots”, the more dots-per-image (DPI), the higher the resolution and therefore the higher the quality of the image. Anything that you intend to print should be no less than 300DPI. At Metro Repro, we can print posters of nearly any size, including A0, so ensure that your poster dimensions are correct before sending to print, if you’re not sure on the right size then get in touch.

After all of this time, effort and expense the last thing that you want to see on your printed poster is a spelling error. Take the time to spell check your work before printing, have a few people to take a look at it over the course of a few days to ensure that there are no silly mistakes.

At Metro Repro, we use the latest technology to produce high definition photographic quality prints. We also have a new range of budget posters; they provide a more economical alternative with the same high quality that you would expect.  Drop in and see us or simply upload your file to our site and if you’re in a rush, don’t worry! Our lightning quick service means that you can have your finished product within the hour. Contact our team on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.

Which binding type is right for you?

There are several considerations to make when deciding on the most appropriate binding for your project, from the purpose of your document, how many pages you have to your budget, at Metro Repro we offer several different binding types to ensure that we can satisfy your needs.

Stapling

Possibly the most well-known option, stapling allows you to collate pages together. We have all used stapling to bind, but we know that staples can come out, pages can rip easily, and there are serious limitations on how many pages you can staple together. For projects that will frequently be used stapling is not the best option.

Saddle Stitching

 Saddle stitching is a popular choice for the budget conscious. This method involves punching wire through the outside spine and then flattening it down on the inside to grip all of the pages together. This may be a popular choice but does not hold up well against daily use or frequent handling.

Perfect Binding

Perfect binding is used for a variety of projects, from books and magazines to dissertations and manuals. All of the pages, including the cover, are glued together at the spine. At Metro Repro, we use the latest PUR glue which is the most durable, flexible binding glue available. As with most binding methods, perfect binding has its limitations, with the maximum dimensions of spine thickness and spine length at 40mm and 340mm respectively.

Thermal Tape

Thermal tape is similar to perfect binding, but a thermoplastic adhesive strip is used to bind the pages rather than glue. This method is most commonly seen on books and allows the book to open to near flat. Acetate or card can be used for the front, and back covers and this method allows you to bind up to 350 pages.

Comb Binding

Comb binding is a more durable form of binding. Rectangular (rather than round) holes are punched into the side of the document; plastic combs are then threaded through the holes. It is a lightweight solution that allows you to lay your document flat. You can also easily add pages when necessary. To avoid putting too much stress on the binding, we would recommend a maximum document thickness of 51mm. At Metro Repro, we offer a range of colours and cover options to suit your requirements.

Wire Binding 

Wire binding gives your documents 360° flexibility and has more flexibility with document size too; we can bind A3 or A2 documents. Wire binding is a permanent choice so is a great choice for portfolios, dissertations or reports. Again, there are some limitations, and wire binding is appropriate for documents with a maximum thickness of 38mm.

It’s clear that there are several options available when it comes to document binding and the team at Metro Repro can help you to make the right decision! If you’re in a rush then don’t worry, we can bind your documents while you wait and don’t forget that we offer document printing too. Contact our team on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.

Are leaflets still effective in the digital age?

Advances in technology have allowed businesses to streamline many of their processes. One sector that has felt a significant impact is marketing and advertising. The way that marketers build awareness of their brand and interact with customers has been flipped on its head.

The question is, are leaflets still effective in the digital age? Well, the answer is yes! Combining both traditional print advertising and online digital marketing is the most efficient way of reaching your target audience. Done properly and a leaflet can attract a lot of new business.

Leaflets are convenient; they’re just big enough for you to portray key information without rambling on for several paragraphs. Many people glance over a leaflet, even if they don’t want to, so make sure you make an impact. Customers can send an email to the trash without reading it or scroll past a social media post but to physically put a leaflet in the bin means that they will still read it. Think about it; it would be difficult to throw something away without even glancing at it!

Distributing leaflets allows you to reach a huge amount of people, for relatively little cost. Using collected data from your online marketing efforts means that you can build an idea of a “typical customer” where they live, their age and marital status. This can help you to target your leaflet distribution too. If your product is aimed at wealthy professionals, then you would target the more affluent areas of your city, whereas young families will tend to live in more suburban areas or close to schools. This increases the chance of your leaflet being seen by someone who may be interested in your product/service.

You can choose to send different leaflets to different people; this allows you to test which design is most effective. Including an offer or discount code means that you can easily track which leaflet is attracting the most business. This means you can alter and improve your leaflets to achieve the best results.

A well designed, professional leaflet can still be effective, especially alongside a successful digital campaign. At Metro Repro, we are dedicated to providing exceptional customer service and high-quality printing. We use the latest technology to achieve the best results possible. To speak to our team about leaflet printing or any other promotional materials, contact our team on 0191 261 1320, use our contact form or email print@metrorepro.co.uk.

Why choose Lamination?

Lamination may be a finish that you’re most familiar with. It has been around for a very long time and is applied to a lot of promotional and business print materials.

When a piece of card or paper is covered with a thin layer of plastic, this is known as lamination; not to be confused with encapsulation. Encapsulation seals the paper/card all the way around, leaving a lip of plastic around the perimeter. Here at Metro Repro, we offer both gloss and matt lamination, so we are sure to achieve the look that you want.

Lamination adds an element of durability to your work, protecting it from marks, stains, grease and damage. For this reason, lamination is the perfect choice for printing that is handled regularly. Think about business cards; they float around in your bag, purse, wallet or briefcase until you hand them to someone who will keep it on their desk. After all that, you still want your business card to look new and professional, and lamination can help with that. If you use, (and re-use) training manuals and staff handbooks lamination allows you to keep using them for longer without damage.

So why do we offer two types of lamination? Well, it’s so you can choose the most suitable design for your needs. A gloss finish is exactly that, glossy, shiny and light reflective. It gives your printing a more appealing look, and the colours appear brighter and richer. Matt lamination may appear duller than gloss and colours may appear paler, but it is considered to be a more sophisticated choice. If first impressions mean everything to your business, then matt is the perfect choice for producing high-quality printing. The major drawback with matt is that it doesn’t provide the same level of protection as gloss lamination. It is more likely to scratch and show fingerprints so this should be taken into account when making a final decision.

At Metro Repro, we will help you to make a final decision when it comes to print finishes. We can print and laminate most sizes up to and including 1600mm wide by virtually unlimited length, so no job is too big! To speak to our team about any of your printing needs then contact us on 0191 261 1320, use our online contact form or email print@metrorepro.co.uk.

Impress with embossing

Embossing is a very popular print finish that has been around for centuries. One of the simpler finishes, it can make your work stand out (literally!) Embossing works with the text and design that you already have. It is a process that creates a raised, 3D design and can be applied to logos, text or images. A similar effect, known as debossing, creates a similar design but the surface is depressed rather than raised.

Embossing can be done “blind”, meaning that just the paper/card texture is used; or you can emboss with foil. Either method can be highly effective and take your project to the next level. Two metal dies are used in the process, one has a raised surface the other has a recessed, or mating, surface. The two dies fit together perfectly. Your chosen media, is placed between the two dies and heat and pressure are applied. The paper/card fibres permanently reshape to take the design. The process leaves you with a raised, textured and elegant design.

Embossing can be very effective but don’t over-do it. If you emboss your whole design, then the effect will be lost. Carefully choose which aspects of your design you want to emboss, it may be your company logo or your business name but whatever it is, make sure that the design is not too intricate and isn’t made up of too many fine lines. AS the design becomes more and more detailed, it becomes more and more difficult to emboss effectively.

Embossing can be used on a whole host of promotional materials. A lot of your materials will be used to make a great first impression and embossing can give you the edge above competitors. From office stationery and thank you cards to business cards and leaflets, let your business materials reflect your smart and professional image.

At Metro Repro, we offer numerous print options and finishes, if you want to take your work to the next level then speak with us and discuss your options. Contact our team on 0191 261 1320, use our online contact form or email print@metrorepro.co.uk

How can a student portfolio help you?

There are several resources available to help students on their journey to a dream career. A student portfolio is used to give employers an example of academic achievement and personal or professional accomplishments. A student portfolio can help an applicant to stand out against other candidates when it comes to getting a job.

Decide what the purpose of your portfolio is, this will keep you focused when putting your portfolio together. Consider the type of career that you are aiming for, any addition to your portfolio should be relevant to this industry. Don’t go overboard and add every piece of work that you have ever completed, stick to the best examples of your work.

At university/college/school, you will accumulate essays, exam papers, memberships and letters of recommendation. At the end of your education, all of these documents can be arranged in a logical way to provide employers with a detailed overview of your education. Having all of this information at your disposal can help you to write a powerful CV, giving you the opportunity to differentiate from the competition.

The more unique your portfolio is, the more that you will stand out. Highlight important information with graphics, photographs or timelines. Showcase creativity or musical ability with videos, CDs or DVDs and include samples of essays, reports or articles to provide evidence of your writing skills. Ensure that everything that is included in your portfolio is relevant to the career you want or the job you are interviewing for.

A student portfolio helps you to improve your self-evaluation skills and makes you reflect and develop. This can help when it comes to the interview process as you can evaluate your strengths and weaknesses.

It is important that your student portfolio represents you, that’s the whole point of a portfolio after all. That’s why it is important to not only think about the content of your portfolio but the design too. At Metro Repro, we offer a range of student printing services and deliver a high-quality finish with a quick turnaround, you can even upload your files straight to our website! Contact our team on 0191 261 132, use our contact form or email print@metrorepro.co.uk.

 

 

Spot UV – what is it and why do you need it?

There are so many print finishes on the market; it can be difficult to decide which finish will enhance your project and which will detract from your brand. We are going to take a deeper look into spot UV and find out which circumstances warrant its use. In essence, spot UV is used to highlight a particular area on your promotional material. This is done by applying the chosen area with a high-gloss varnish, which is very noticeable when it catches the light.

Spot UV shouldn’t be a last-minute addition; it should be planned for when you are creating your design as it is applied right at the end of the printing process. A UV light is used to cure the varnish and can be used to pick out a logo or name to draw your focus.

As spot UV is glossy and crisp, we recommend pairing it with matt lamination. This will really enhance the spot UV, while the added lamination will improve the durability of your printed material. Spot UV is most commonly used on business cards and brochures as it adds an extra level of quality and attention to detail that companies are looking for. It is one of the finishes that can become expensive very quickly so we would not recommend using it on large projects like posters or pamphlets, it should be used sparingly, so the effect doesn’t lose any of its impact.

There are some drawbacks to using spot UV that should factor into your design. It doesn’t work well for fine detail so avoid using it for fine lines or even small fonts. Spot UV looks great on square or oval logos and can really help your brand to stand out.

At Metro Repro, we have a great range of paper and card stock along with a lot of finishing options to make sure that your material stands out against the competition. If you’re in a rush, we have a lightning quick turnaround service! If you would like to discuss your options you can contact our team on 0191 261 1320, use our online contact form or email print@metrorepro.co.uk.